Herb One Lavender Festival | 3 Perfect Purple Things to do at Korea’s Largest Lavender Farm
Pale pink cherry blossoms might signal spring, but it’s lovely lavender that marks early summer in Korea. Peaking in the month of June, a day spent amongst these fragrant flowers is sure to fill you with peace.
Herb One has the largest lavender fields in Korea © Choi Eunju, Korea Tourism Organization
There are several places to enjoy lavender in Korea, but the Herb One Lavender Festival tempts visitors with the largest purple panoramas in the country.
If you’re willing to take on a bit of travel to get to Jeongeup, it’s definitely worth the trip!
In this guide
Herb One Lavender Festival | 허브원 라벤더축제
Sure, it’s possible to find lavender closer to Seoul at Herb Island in Pocheon, Hani Lavender Farm in Goseong, or Herb Village in Yeoncheon – but if you’re looking for vast vistas of violet, Herb One Cafe in Jeollabuk-do Province is the place to go.
Herb One
Lavender is planted across 30,000 pyeong of Herb One’s 100,000 pyeong farmland. This is equivalent to a land area of nearly 100,000 square metres!
Herb One Lavender Festival Quick Guide | 정읍 허브원
Lavender Festival Dates | June 1st - June 30th, 2024 |
Address in English | 188-29, Guryang1-gil, Jeongeup-si, Jeollabuk-do |
Address in Korean | 전북 정읍시 구량1길 188-29 |
Operating hours | 6:00 - 19:00 (last entry at 18:30) |
Admission Fees | Ages 14+: 7,000 won | Ages 3 - 13: 4,000 won | 36 months or less: free |
Transport Options | Rent a car, DIY by train (3+ hours), express bus (3+ hours) |
When is the Herb One Lavender Festival?
Festival Dates: June 1st – June 30th, 2024
The lavender festival in Jeongeup typically starts sometime in May, and lasts throughout the month of June.
In 2024, the Herb One Lavender Festival is scheduled for June 1st to June 30th.
Some spots have fully bloomed lavender in early June.
Last year, we ended up at Jeongeup’s massive fields of lavender during the first week of June. While it was undeniably pretty, there was still quite a lot of flora left to bloom.
I recommend visiting during the latter half of the festival dates to enjoy fuller fields of flowers, and more of that delicious lavender fragrance.
Visit in the latter half of June for fuller fields of lavender.
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Where is Herb One Cafe in Korea?
Address: 188-29, Guryang1-gil, Jeongeup-si, Jeollabuk-do | 전북 정읍시 구량1길 188-29
Herb One is a huge farm and cafe located in Jeollabuk-do Province. It’s approximately 250-km south of the capital.
Herb One Cafe sits at the top of all that amazing lavender.
If you really want to, it IS possible to take a day trip to the Herb One Lavender Festival from Seoul.
However, there’s so many wonderful things to see and do in Jeollabuk-do Province, I definitely recommend spending a few nights in the region if you can.
Aside from Jeongeup, the small cities of Jeonju and Iksan are worth a visit. All 3 cities are within an hour of each other, and it’s possible to access all of them using either train or intercity bus.
Iksan was part of the Baekje Dynasty in Korea
Iksan isn’t really on the tourist radar, but it’s a UNESCO World Heritage city, and the only Baekje Historic Area located in Jeollabuk-do. The others are Gongju and Buyeo – both in neighbouring Chungcheongnam-do Province (also worth a visit!)
Jeonju, on the other hand, is well known for the largest traditional hanok village in Korea, its famous bibimbap, and a chilled out vibe. Jeonju is the province’s largest city, but it doesn’t feel overwhelming. It’s fun and easy to explore in a day or two.
Jeonju Hanok Village is located in Jeollabuk-do!
JEONJU TO SEOUL KTX TICKETS | After exploring all that Jeonju has to offer, hop on the KTX high speed train for a fast and easy transit back to Seoul. Check details here.
How do I get to Jeongeup from Seoul?
It’s not complicated to get to Jeongeup from Seoul, but it can be a little time-consuming (hence the recommendation to check out a few nearby destinations at the same time).
It’s not hard to get the Herb One Lavender Festival.
By Car: Herb One is located in a rural area, so driving independently is undoubtedly the easiest and most convenient way to get there from Seoul. The driving distance is about 245-km, and takes approximately 3 hours. Check car rentals here.
By KTX Train: From Seoul Station, take a train to Osong Station in Sejong. Transfer to the Seoul – Mokpo line, and get off at Jeongeup Station. Jump in a taxi to the Herb One Lavender Festival (8 minutes, 10,000 won).
By Express Bus: From Central City Terminal in Seoul, take a bus to Jeongeup Express Bus Terminal (reserve tickets). Jump in a taxi to Herb One (8 minutes, 10,000 won).
What to do at the Herb One Lavender Festival?
The sun is incredibly strong and aside from a few tables on the edges, there’s not a lot of shade at Herb One. Make sure to slather on that sunscreen, hydrate, and wear a hat or use a parasol if you can.
The sun at Herb One is strong and relentless.
Word to the wise: the glare of the sun is so intense, it can blow out your pictures. Try to visit when the sun is a bit lower in the sky if you can. Don’t do what we did, and show up at peak brightness!
Frolic amongst purple fields
No big surprise here. The main event at Herb One is walking through all those gorgeous fields of aromatic violet.
Lavender is planted on a hillside at Herb One.
The lavender fields are planted on a hillside, so there’s a lot of interesting angles to take pictures from. There are also supposed to be some cool rock formations hiding amongst the purple (but I didn’t see them, and it was too hot to wander around too much).
Best Summer Day Tours for 2024
Summer in Korea has special events and activities that you can only take advantage of during summer. Don’t miss the incredibly popular Boryeong Mud Festival on Daecheon Beach, take in the beauty of lotus and hydrangea, or go to an exciting water-filled music festival.
Lotus is only in full bloom during the hot, summer months.
- Jeju Hydrangea Festivals | May 7th – July 14th, 2024
- Seoul City & Seasonal Summer Attractions | May 19th – October 13th, 2024
- Seoraksan + Surfyy Beach Day Tour | June 1st – August 1st, 2024
- Taejeongdae Hydrangea Blossoms + Busan Highlights Tour | June 3rd – September 27th, 2024
- World DJ Festival | June 15th – 16th, 2024
- Haman Lotus Park and Sunflower Field | July 12th – August 30th, 2024
- S2O Songkran Water Festival | July 13th – 14th, 2024
- Boryeong Mud Festival, Daecheon Beach + Suspension Bridge | July 19th – August 4th, 2024
- Buyeo Lotus Flower Festival + Jeonju Hanok Villlage | TBA for 2024, July 10th – 28th last year
Gorgeous hydrangeas at Hueree Natural Park in Jeju.
Indulge in Lavender Ice Cream
Lavender ice cream is not only delicious, it’s super pretty, and beyond perfect for your Instagram feed. It also melts faster than you could possibly imagine, so take those pics, and slurp it up before you’re left with nothing but a sticky purple mess.
Lovely lavender ice cream.
There are other lavender-infused treats available inside Herb One Cafe, including lavender lattes, and lavender hand cream!
Get Comfortable with Bees
It seems that bees are just as attracted to lavender fields as we are, because I’ve never seen so many bees in one place in my life.
While I don’t really have bug-phobia, seeing that many bees buzzing around, was definitely a little uncomfortable. The Herb One Lavender Festival might not be the best place for you, if you have a severe bee allergy. If you do plan to go, make sure you visit with an epi-pen handy!
There were SO many bees among the flowers.
I will say though that the bees at Herb One were so incredibly happy sucking up lavender nectar, they really couldn’t be bothered with me. I literally walked right through them, and they’d just fly right back onto the flowers, after I passed.
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Herb One Lavender Festival: FAQs
Are you ready to explore the lovely lavender fields at Herb One in Korea?
