The Astonishing Ajumma | 7 Sure Signs You’ve Crossed Paths with an Ajumma

Love ’em or hate ’em, the only thing that’s certain is that you’ll never forget your first meeting with the ajumma of Korea!

ajumma in visor swimming in red pool
Ajumma (not in natural habitat)

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Meaning of Ajumma in Korean | 아줌마

If you watch K-dramas, listen to K-pop or just love Korea in general, you’ve no doubt heard the term ajumma. But what does it actually mean?

In real terms, ajumma in Korean (아줌마), simply means married or marriage age woman. That would make me one… you know, on account of having been married.

ajumma on beach in thailand
My mom and aunt are married – are they ajumma? Hmm… they ARE wearing visors.

However, many women (myself included) balk at being called as such, despite it technically being a “respect” word in the Korean language. But why is that?

Because it has a wider cultural meaning…

Korea Travel Essentials

Don’t board that plane to Seoul until you’ve sorted out accommodation, transport from the airport, and your data on the ground.

What is an Ajumma? (aka Ahjumma)

The ajumma can be found in large concentrations in any major city on the Korean peninsula, although they may sometimes be found settling overseas in sub-Korean habitats. They typically communicate with a loud, raspy cackle. Solo ones are common, but they’re usually found in hordes. May be confrontational.

a lot of ajummas
The ajumma horde taking a rest

Description

For a species that appears in such great quantities on the peninsula, the appearance of the Ajumma is surprisingly uniform. Typically, they’re over 60 years of age, though younger variants have been found in nature.

They’re usually marked by tightly permed and short, black hair, although in major habitats like Seoul, mutated varieties with purple and pink hair have been spotted out and about.

an ajumma performing a jesa ceremony
Mind the perm: ajumma during a jesa ceremony on New Year’s Day (actually it’s my aunt)

From afar, the hair is usually covered by an extremely oversized visor, but upon closer examination, it is very easy to spot the perm lurking beneath. They’re usually less than 5 feet tall, but their build can range from lean to stocky. No matter the build, they are all incredibly strong and should be approached with caution.

ajumma with her dog
This dog has ajumma style too!

The coat is usually made up of an eye-searing mishmash of checked patterns, stripes and sometimes sparkles. During certain seasons, the entire body of the ajumma is covered up with different pieces of clothing to prevent the sun from reaching the skin and turning it brown.

TIP  |  Ajumma keep their skin plump and healthy-looking with regular skincare and facial massage. SPA 1899 is a favourite amongst Korean celebrities and visitors from all over the world for its signature red ginseng treatments. Get yourself some ajumma skin by booking a facial at Spa 1899 here.

Signs and Sounds

The call of the ajumma horde is one of the most bewildering wilderness sounds around. The low, raspy cackle, neither male nor female, can be heard for miles in any direction. They often cackle together at their rendezvous sites, whether it be a subway platform, department store or coffee shop, and seem to enjoy it very much.

Ajumma Habitat and Habits

Ajummas are territorial. Each horde occupies an area and will defend against intruders by pushing, shoving or cackling. Sizes of territories vary greatly, and are dependent on the abundance of prey available. Extreme caution should be taken in the entrances of subway cars, on escalators, and on pedestrian sidewalks.

A group of Korean ajummas sitting together on a bench sharing a snack
Spot the visor, spot the ajumma

The hordes can often be spotted in the early morning, marching together around Namsan Park or the Han River. They usually camouflage themselves in matching vinyl jackets and ill-fitting shoes for these habitats. They can also be found clapping their hands in unison and singing off-key at public cultural performances, such as those found in front of City Hall in Seoul.

Feeding Habits of the Ahjumma

These women have healthy, but finicky appetites. Usually their own home cooking is the only acceptable alternative. However, when they do venture outside of their homes, they expect to get the most for the least, and nothing is ever good enough, comparatively speaking.

ajumma in restaurant
It’s not uncommon for 아줌마 to randomly take care of your child.

Mostly found only in Korean restaurants, the ajumma horde will have the young staff running around in panic within minutes.

Unique characteristics

While these women can sometimes be dangerous, if you approach one with caution, you will find that under their gruff exteriors, they are usually kind and willing to feed you ridiculous amounts of food. They are usually good cooks.

ajumma in korea
Ajumma usually give me a few extra pieces for free!

Though the men and governments of Korea think they are running the country, in reality, it is the ajumma that has all the power.

TIP  |  You’re sure to meet plenty of ajumma at the jjimjilbang or Korean bathhouse. Maybe one will even teach you how to make Korean sheep head. Dragon Hill Spa is a massive place full of saunas, baths, swimming pools, amusement areas, and places to relax. Score discounted tickets to Dragon Hill Spa here.

Conservation Efforts

In recent years, this species was thought to be dying out, due to an influx of western media styles and influences. However, this has proven false. The ajumma is one of the most durable genetic strains in nature and should remain a force to be reckoned with for many years to come.

gwangjang market in seoul korea
Gwangjang Market is a great place to look out for ajumma!

Power and Gratitude to the Ajumma

These amazing women lived through the scarcity of the Korean War and it was through some of their hard work and indeterminable mental and physical strength that South Korea was raised from total poverty to the modern and wealthy country it is today. We owe them our thanks, so overlook their pushiness when you can – remember what they lived through. 🙂


Ajumma: FAQs

1. What is an ajumma really?

In Korea by definition, in the broadest sense, it’s a middle-aged, married woman, up to 60 years old.

2. Is it rude to call someone 아줌마 in Korea?

It isn’t technically rude, but people definitely prefer kinship terms, like 언니 or 누나 (unni | noona | older sister), 오빠 (oppa | older brother) or 이모 (ee-mo | auntie). Which you use depends on your gender and the relative age of the person you are talking to.

3. What should I call someone in the service industry, like in a restaurant or store?

If they are older, you can flatter them by calling them unni or noona. If you want to be very polite, you can use “boss“ (사장님 | Sa-Jang-Nim). And of course, it’s always safe to say “auntie“ (이모 | auntie).

Have you had any run-ins with these amazing Korean women? Share your experiences in the comments below!

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52 Comments

  1. Haha. This article made me laugh. I was out to diiner with some Korean friends and I called my (slightly older) Korean friend an Ajumma just to see her reaction. Both of them said it was risky to call people that, but knew I was just joking.

    Looking forward to visiting this year and putting my very limited Korean to the test now that the quarantine requirement is gone. Maybe meet an Ajumma who is happy to feed me haha

    1. Haha ajummas are the best. But, I can’t believe the quarantine is actually gone. I keep waiting for the other shoe to drop somehow. When do you plan on visiting? Must be a LOT of pent-up demand to travel here…

  2. Haha. This article made me laugh. I was out to diiner with some Korean friends and I called my (slightly older) Korean friend an Ajumma just to see her reaction. Both of them said it was risky to call people that, but knew I was just joking.

    Looking forward to visiting this year and putting my very limited Korean to the test now that the quarantine requirement is gone. Maybe meet an Ajumma who is happy to feed me haha

    1. Haha ajummas are the best. But, I can’t believe the quarantine is actually gone. I keep waiting for the other shoe to drop somehow. When do you plan on visiting? Must be a LOT of pent-up demand to travel here…

  3. Loved this post! I started a fun Ajumma group here in San Diego called Ajumma EXP (ajummaexp.com) and we embody many of these concepts, but go a little deeper. Ajummas work really hard, and carry a lot of burden for their families and communities. We believe that being an ajumma should carry a sense of pride instead of shame, and we hope to shine a bright spotlight on the joy of middle agedom. 🙂

    1. Hi Lee Ann! I’ve seen your videos and love them!! I agree! Ajummas are the emotional, spiritual, and physical heart of Korea. I’ve lived in Seoul for the last 12 years, and my understanding of what it means to be a Korean woman (even though I don’t have to personally carry most of the “burden”) has evolved and deepened. This place would fall apart without them… literally.

  4. Loved this post! I started a fun Ajumma group here in San Diego called Ajumma EXP (ajummaexp.com) and we embody many of these concepts, but go a little deeper. Ajummas work really hard, and carry a lot of burden for their families and communities. We believe that being an ajumma should carry a sense of pride instead of shame, and we hope to shine a bright spotlight on the joy of middle agedom. 🙂

    1. Hi Lee Ann! I’ve seen your videos and love them!! I agree! Ajummas are the emotional, spiritual, and physical heart of Korea. I’ve lived in Seoul for the last 12 years, and my understanding of what it means to be a Korean woman (even though I don’t have to personally carry most of the “burden”) has evolved and deepened. This place would fall apart without them… literally.

  5. That was very fun to read! I’ve never been to Korea, but I teach English to Koreans online. One of my students described herself as an ajumma. Now I know what that is! Thank you.

    1. Haha I don’t think your student would describe herself the way I did in this post. Most ajumma I’ve met here have no idea of how they are seen by the rest of the (foreign) world. :p Now, you’ll just have to get here and meet an ajumma for yourself.

  6. That was very fun to read! I’ve never been to Korea, but I teach English to Koreans online. One of my students described herself as an ajumma. Now I know what that is! Thank you.

    1. Haha I don’t think your student would describe herself the way I did in this post. Most ajumma I’ve met here have no idea of how they are seen by the rest of the (foreign) world. :p Now, you’ll just have to get here and meet an ajumma for yourself.

  7. Ahjumma is one of a kind. I remember one Ajumma in the train offer me to come to her house to have chit chat and snacks, so sorry I was in hurry and have some business to do back then. 😀

    1. Yes ajumma are definitely unique. Haha, she probably wanted to practice her english for free. 😉

  8. Ahjumma is one of a kind. I remember one Ajumma in the train offer me to come to her house to have chit chat and snacks, so sorry I was in hurry and have some business to do back then. 😀

    1. Yes ajumma are definitely unique. Haha, she probably wanted to practice her english for free. 😉

  9. Monty Python would be proud of this article. Have you ever watched their comedy skit called “Hell’s Grannies”? The dry humour in this and the subject matter reminds me to some extent of that. (Only, you know, for real.) 😀

      1. Tell me what you think of it when you do. 🙂

        It’s the best quality one on Youtube if you just ignore the subtitles. I know it was meant to mock the image of teenagers that we have in the west, but the ajummas are very susceptible to a similar presentation in humour. Hope you like it too!

        1. Aww thanks for finding that link for me! Lol…it’s been awhile since I watched any Monty Python…not since University Days and afternoons watching Life of Brian.

          You’re right, there could be a whole series of skits dedicated to the ajumma in the same style. I’ve been meaning to write a similar thing on the Soybean Paste Girl here in Korea, which is another archetype that could be treated in a similar way. Have you heard of them?

  10. Monty Python would be proud of this article. Have you ever watched their comedy skit called “Hell’s Grannies”? The dry humour in this and the subject matter reminds me to some extent of that. (Only, you know, for real.) 😀

      1. Tell me what you think of it when you do. 🙂

        It’s the best quality one on Youtube if you just ignore the subtitles. I know it was meant to mock the image of teenagers that we have in the west, but the ajummas are very susceptible to a similar presentation in humour. Hope you like it too!

        1. Aww thanks for finding that link for me! Lol…it’s been awhile since I watched any Monty Python…not since University Days and afternoons watching Life of Brian.

          You’re right, there could be a whole series of skits dedicated to the ajumma in the same style. I’ve been meaning to write a similar thing on the Soybean Paste Girl here in Korea, which is another archetype that could be treated in a similar way. Have you heard of them?

        1. You know the funny thing…ever since traveling by public transit in India and Egypt, the crowds on the Seoul subway no longer bother me. Instead, I am amazed by the efficiency and cleanliness and grateful to have such a safe, inexpensive and amazing mode of public transit.

          In India and Egypt, you have to ride in “Women Only” subway cars to ensure you don’t get groped!!!

          Shows once again that perspective is everything. 🙂

        1. You know the funny thing…ever since traveling by public transit in India and Egypt, the crowds on the Seoul subway no longer bother me. Instead, I am amazed by the efficiency and cleanliness and grateful to have such a safe, inexpensive and amazing mode of public transit.

          In India and Egypt, you have to ride in “Women Only” subway cars to ensure you don’t get groped!!!

          Shows once again that perspective is everything. 🙂

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